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Get Your Car Squeaky Clean With GYEON

by Chloe Gordon on 04/22/2022 | 2 Minute Read

There's nothing quite as satisfying as having a car that feels as clean as when you first purchased it. GYEON is a car care brand with packaging designed by INNOVATIVE CHEMICALS PTE. LTD. The bright bottles paired with bold typography highlight the brand's wholesomely durable identity.


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GYEON mission is to innovate and show a fresh approach within the car care industry. This attitude finds its reflection, among many others, in the product design. GYEON packaging expresses the spirit of the brand and its sophisticated character, in a majority SiO2 based product formulations. 

PET bottles were inspired by quartz forms and the crystal lines. They are entirely custom made, crystal-shaped and over time became one of the basic elements of the brands identity. Intense colours and bold typography on labels complement the DNA of the brand and guarantee standing out on the shelf. GYEON attention to detail is also shown in tailor made sprayers, designed with ergonomy as main principle, being comfortable, precise in dosage and effective. 

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The final appearance of the product is designed as a whole: double-sided colour-printed stickers using multiple printing techniques (pantones on silver /coloured foils, silk printing, etc.) have been combined with non-standard shaped transparent bottles and coloured liquids. 

It shows a fresh and very complex approach to branding and design in the car care industry. Unique, customised packaging helps identify GYEON in a market full of generic packaging. The products stand out at first sight. 

The radical yet functional approach to packaging triggered competitors to work on their packaging, pushing the industry forward. Unique packaging promotes car care as a hobby among enthusiasts. The bottles are fully reusable and live a much longer life after the product runs out. 

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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