Moving Away From Prescriptive And Towards Self-Care With Mosh
by Chloe Gordon on 04/21/2022 | 2 Minute Read
Mosh is more than a health brand, and the brand's packaging, designed by Think Packaging, helps move the products away from prescription and towards self-care. The simple design, focusing on typographic descriptions, feels accessible while maintaining a reputable familiarity.
BriefMosh is one of Australia’s leading online mens’ health clinics. After working on their initial branding for launch in 2020, Mosh re-engaged Universal Favourite with a need for packaging to help differentiate new verticals and products as Mosh expands.
We were tasked to help identify Mosh as more than just a “health brand” enabling them to compete in the beauty products space. With a focus on conveying the personality that is inherent within the Mosh brand - approachable, aussie and upbeat. Logo use was restricted due to trademarking, setting the task of conveying the brand and personality through clever packaging design.
SolutionWe defined the product design direction, finding shapes and styles that would be distinct and have flexibility across multiple product verticals.
We worked with Think Packaging to solve the need for unbranded prescription packaging elements with a mailer box with an adjustable compartment - hiding these products from first view - as well as arriving at a clever modular approach to accommodate various order types.
Leading with tone of voice and typography - some of Mosh’s most distinct assets - the design system was created to allow for flexibility and expansion into new verticals. The final design, with silkscreen printing directly to the product bottles feels distinct and premium whilst balancing the approachability Mosh is known for.
- Designer:: Ali Ozden
- Creative director:: Dari Israelstam
- Writer: Ian Haigh
- Account Manager:: Laura Brown
- Client Service Director:: Kristen Walsh
- 3D renders:: 3D2D
- Structural packaging:: Think Packaging