Moment Mints' Packaging Is Going Places
by Chloe Gordon on 04/20/2022 | 3 Minute Read
CBD brand MotherBar works to showcase the importance of self-care. The brand's signature bottle of mints, designed by Nice People, is robust enough for those on the go to bring it anywhere. The minty color hues paired with the holography typography seamlessly work together to create a forward-thinking yet down-to-earth aesthetic. Durable, eco-friendly, and designed with consumers' needs in mind, this packaging is going places... literally.
How do you Mother?
MotherBar is a thoughtful CBD brand, intent on making self-care a non-negotiable part of even the busiest routines. With a refined and elevated point of view, MotherBar was created to empower women to know the best way to bring out their own best selves.
Moment is MotherBar’s signature bottle of 10 full spectrum CBD mints, infused with Bulgarian rose, Szechuan flower, and essential peppermint to create moments of ritual and relaxation with ease. The packaging tube was designed to provide a recyclable form that reflects the high-quality ingredients, feels unique to other CBD options on the market, and is durable enough to toss in a bag and carry everywhere.
As the name of the product and a nod to its emotional benefits, “Moment” is a design motif featured throughout the packaging to add texture and reference the different moments that a user may experience throughout the day. The use of foil invites reflection, just as the product itself does. By italicizing one specific letter in each appearance of the word, we emphasize how these mints can enhance a single moment in time, while the typography around each “Moment” is intentionally placed to feel like it’s floating, adding interest while emphasizing calm and serenity.
The brand’s mint and teal colors provide balance to the boldness of the holographic foil, simultaneously highlighting the flavors of the product. While CBD soothes and calms, Szechuan and peppermint add a fascinating zing that brings a user’s awareness fully into the moment. These ingredients are listed on a white label carefully placed over the edge of the tube, layering to provide an immersive packaging experience, branded MotherBar copy reveals itself as the tube is opened.
Mother yourself. Mother each other. Mother the earth. Mother the moment.
“Working with Nice People has been an incredibly positive experience from start to finish,” said Mother founder, Elle Gail “From the onset, they understood my pain points and quickly developed creative solutions that beautifully and simply captured not only the essence of the MotherBar brand, but also the needs of the target consumer. Their work speaks for itself, but what I love most about Nice People is the people - they are collaborative, thoughtful, and genuine. I would not have been able to successfully bring Moment from concept to creation without them!”
- Designed By: Nice People
- Packaging Copy: Next Edition