If a brand enlisted your studioâs expertise for a redesign, youâd likely ask, âwhere do I sign?â It’s a chance to show off and demonstrate what you’re capable of.
But what if that brand sports a logo by Milton Glaser?
As it turns out, the answer is donât touch it. At all. If anything, you make it that much bigger and bolder. Because when your principal visual assets come from the same dude that designed the âI Love NYâ campaign, itâs best to leave it alone.
