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A Brand Is Born? Wilco Gets Into the Beer and Cereal Game

Published

Chicago is well-known for its immense range of perks—there are beaches, magnificent buildings and architecture, and an abundance of food. And that’s not even to mention the city’s sports teams, shopping, and the beloved music scene. 

Of course, there’s another Chicago institution worth celebrating—the band Wilco. And they just teamed up with cherished corner store Foxtrot to launch a limited-edition product collaboration. The partnership consists of a custom collection of snacks and beer in honor of Wilco’s 20th anniversary of their seminal Yankee Hotel Foxtrot album. 

Editorial photograph

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