Fun prints, bold colors, and thin typography make up the packaging design by The Stable for Funday’s hard seltzer drinks. The perfect divergence away from competitors’ simple white cans creates brand interest and an attractive differentiating element.
The Stable’s first foray into an owned brand, we developed Fundays from the ground up from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, whimsical photography, and cheeky copy. Life happens on Fundays.
