What A Sweet Surprise! Häagen-Dazs Launches A New City Sweets Collection With Packaging Designed By Jade Purple Brown

by Chloe Gordon on 04/14/2022 | 2 Minute Read

One of the most significantly exciting elements of traveling is the ability to immerse yourself in the food and culture of your destination. There's nothing quite like trying new delectable flavors and blends local to the remarkable city or country you're able to visit.

In honor of these gratifying moments, Häagen-Dazs ice cream, in collaboration with singer and actress Leslie Grace, reveals its new City Sweets collection.  

Editorial photograph
Image Credits: Stephanie Gonot 

Riffing on the iconic street food desserts that you grab while on the go, the new tasty flavors likewise add a lively twist to the brand's already treasured ice creams. The collection comprises five flavors: Dulce de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black & White Cookie. 

And if the creative tastes weren't enough, the packaging is designed by New York-based artist Jade Purple Brown. "Each flavor was the main inspiration behind each design," remarks Brown, "My goal was to translate each flavor in an abstract way that felt artful and unique. You can see this in the winding curves of color that look like a churro, the round cloud-like shapes that look like a fluffy cake pop, or in the fluid swirling pattern that looks like when milk is poured into a fresh cup of coffee."

Editorial photograph
Image Credits: Stephanie Gonot 

Each pint's color palette is energized by the tastes within. The Dulce de Leche Churro flavor, for example, features whimsical golden hues paired with pops of luminous pink tones. While the typography stays true to the Häagen-Dazs® branding, the swooping and swirling curvature of the designs by Brown produces a lighthearted yet stunning packaging system. 

The City Sweets collection is available nationwide with a suggested retail price of $6.49 for 14 oz. containers and $5.49 for cartons of three bars.

Editorial photograph
Image Credits: Stephanie Gonot 
Editorial photograph
Image Credits: Stephanie Gonot 

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