'EVERYBODY SAY LOVE!' World Of Wonder and RuPaul Launch 'House of Love,' a Collection Of Premium Canned Cocktails AND Mocktails
by Chloe Gordon on 04/14/2022 | 3 Minute Read
Summer is approaching, and so is canned cocktail season.
In celebration of this momentous occasion, RuPaul and World of Wonder have teamed up to give consumers what they need: canned cocktails and mocktails.
Dubbed House of Love, the packaging design is full of cupid's favorite symbol, with a radiating heart in colors representative of the flavors. Watermelon Vodka, for example, comes in a cheerful pink and green can, while the remaining three flavors of Tangerine Margarita, Strawberry Daiquiri, and Pomegranate Lime Vodka also highlight a range of flavor-related color palettes that feel drastically different from cocktail cans that implement white space. The mocktail flavors include Ginger Mule and Colada.
In addition to the energetic colors, the typography is artfully retro, ideally coupled with the existing can design. The back of the can features a stunning portrait of RuPaul, creating an immersive 360-degree can design.
House of Love is available for presale on April 15th at houseoflovecocktails.com, and attendees of upcoming RuPaul’s DragCon Los Angeles will have early access to the delicious cocktails and mocktails.
Category is… Cocktails & Mocktails! World of Wonder and RuPaul, the multiple Emmy-award winning team behind the “RuPaul’s Drag Race” global franchise, are serving up the light, love and laughter of “RuPaul’s Drag Race” with House of Love, direct-to-consumer canned cocktails and mocktails. A collaboration among World of Wonder, RuPaul, and SVEDKA VODKA founder Marina Hahn, this line celebrates everyone who lives life with pride. Pre-sales start April 15th; sales begin May 20th.
The refreshing and fabulous cocktails for those 21+ come in four different flavors: Watermelon Vodka, Tangerine Margarita, Strawberry Daiquiri, and Pomegranate Lime Vodka. And, because everyone is welcome in the House of Love, this line includes two mouthwatering mocktail flavors including Ginger Mule and Colada.
House of Love will be available in 4-packs of 12oz cans or in 24-can “Viewing Party Boxes,” designed to share with friends and fellow fans when tuning in to “RuPaul’s Drag Race” or staging your own party.
The purchase of a “Viewing Party Box” will unlock a 30-day ALL ACCESS PASS to curated drag content, world premieres, sneak peeks of WOW Presents Plus shows, and House of Love merch flash sales.
“Charisma, uniqueness, nerve and talent never tasted so good! We put a little bit of love in every can,” said RuPaul.
"Everything World of Wonder does, leads with love,” said World of Wonder co-founders Fenton Bailey and Randy Barbato. “The House of Love is a reflection of the passionate, global fans who have come together around ‘RuPaul's Drag Race’ and given us the most incredible support for more than a decade. Cheers to our tribe and the House of Love!"
"Canned cocktails are all the rage, this new beverage line truly reflects the freedom, inclusivity, and joy of RuPaul and the ‘Drag Race’ community,” said Marina Hahn. “To live this inclusivity we are launching with both cocktails and mocktails so everyone is invited to enjoy the House of Love. And, importantly, today’s consumer not only wants a variety of delicious cocktails to choose from but this same consumer also wants the option of cocktails with and without alcohol. This is the trend and it will only continue to grow in the future."
House of Love is available for presale April 15th at houseoflovecocktails.com, and attendees of upcoming RuPaul’s DragCon Los Angeles will be among the first to have access to the beverages. Fans will be able to buy the drinks exclusively online at houseoflovecocktails.com on Friday, May 20th.
House of Love cocktails and mocktails join World of Wonder’s “Drag Race” universe including the world’s largest celebration of drag culture, RuPaul’s DragCon; a Las Vegas Revue “RuPaul’s Drag Race Live!”; SVOD service WOW Presents Plus; and international formats produced in countries around the world.
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