When’s Happy Hour? Betches Are Totally Taking Over the RTD Space With Faux Pas
by Chloe Gordon on 04/12/2022 | 2 Minute Read
Created for women by women, Betches is a media and entertainment brand with a knack for knowing what actually goes down in real life. They're also a brand with a massive network for discussing truthfully hilarious and unfiltered content. From Betches Brides to Betches Moms to Betches Travel, there's no end to the content.
With over 8.2 billion social impressions, they clearly know what's on-trend and how to make the most out of it. So, when Betches released its version of a ready-to-drink canned cocktail, you know it's more than an impulsive, flighty trend.
Betches canned cocktail is dubbed "Faux Pas" and will release right as summer's freedom is looming in the near distance. The approachable beverage comes in four flavors: Grapefruit & Orange Tequila Soda, Lemon & Mint Vodka Soda, Bartlett Pear Vodka Mule, and Spicy Mango Margarita.
"We're excited to introduce Faux Pas to our audience because we made it specifically for them," said Jordana Abraham, co-founder of Betches and Chief Innovation Officer, in a press release. "My co-founders, Aleen Dreksler and Sami Sage, and I are especially proud to create an alcoholic beverage that we feel appeals to women the way no other drink in the market does. We're especially proud to have made a drink that celebrates female friendships grounded in realness and laughing together at our faux pas'."
Each flavor gets packaged within an aluminum can colored to match what's inside. Spicy Mango Margarita, for example, is tucked inside an orange-tinted can whereas Bartlett Pear Vodka Mule is found in a minty-fresh can . In addition to the ideally hued cans, the typography is highly humanistic and approachable, mimicking the handwriting you might find on a to-do list of things you'll probably never get around to.
And while the design does a lot for first impressions, the quick-witted copy within the vibrant design fulfills the Betches' well-loved sense of humor.
Faux Pas was developed in partnership with Spirit of Gallo, a spirits portfolio that brought High Noons and Pink Whitney Vodka to the market. The RTD drink is now available in select states at independent retailers.