Featured image for Neon Packaging For The Myth Candles Makes A Bold Statement

Neon Packaging For The Myth Candles Makes A Bold Statement

by Chloe Gordon on 04/12/2022 | 2 Minute Read

Inspired by Phap Lam, the Vietnamese name for enameled metal artand Hue Folk, a compelling British Urban Pop artist, THE MYTH Candles are imaginative. South Creative is the agency behind the vibrant design that effortlessly fuses Vietnamese enameled metal art inspiration with British pop art. The result is candle packaging that's vibrant, playful, and perfectly eccentric. 


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Dinh is a brand of personal care products such as Perfume, Scented Candles, Soap,..., using ingredients from Agarwood and Vietnamese spices. Different scent collections based on how different ingredients are combined, are all genderless scents and have separate inspirational stories.

Phap Lam and Hue folk paintings are two of the many heritages handed down in this land. Both these art forms have in common that they were born and prospered in parallel with the Nguyen dynasty as well as the journey to explore the land of Thua Thien - the core to enrich the cultural values ??here.

Limited edition of THE MYTH collection inspired by Phap Lam art and Hue folk paintings, is a starting point for Dinh's Vietnamese inspiration. Approaching the project The Myth - Limited Edition, we learned about the traditional arts of Vietnam from the North to the South, But the strip of land Thua Thien - Hue leaves many impressions of a mysterious and unexplored land in terms of design materials.

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