Featured image for Hagi Departs From Minimalistic Packaging System To Showcase Its Natural Ingredients

Hagi Departs From Minimalistic Packaging System To Showcase Its Natural Ingredients

by Chloe Gordon on 04/11/2022 | 2 Minute Read

It's all about the ingredients for Hagi Soaps, and it's reflected through the stunning packaging. Designed by Podpunkt, the lively color systems paired with the joyful illustrations create a warm and welcoming design. Thus, this design makes a lovely deviation from the minimalistic beauty packaging that's currently trending.


Editorial photograph

Hagi soaps packaging is a story about a floral meadow, about the richness of natural ingredients, intense and varied fragrances, and a simple recipe. On one hand, we show a rich ingredients list, on the other, the packaging is delicate and elegant. After all, these cosmetics are intended to be used on delicate, sensitive skin. Trying to tell a story about an opulent composition, we wanted to depart from the currently popular, minimalist aesthetics. We wanted the product to stand out on the shelf with its original design. Usually soap bars, due to their smaller size, go unnoticed next to lotions and shower gels. However, it is a great alternative to plastic packaging. 

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph