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Magic Spoon Rebrands as ‘Magic Stroon’

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In recent years, Magic Spoon has caused quite the stir at breakfast. Packaged in fantastically playful packaging designed by Gander, the new food startup woke up the inner child of consumers and tuned them into low-carb diets. Consumers that had long resigned themselves to mornings full of boring breakfasts ran out to once again experience sugary cereal—without as much sugar, of course.

The Instagram sensation that made eating a bowl of cereal fun again continues to innovate at the breakfast table with a new piece of tableware called Magic Stroon. Combining a spoon and straw, hence stroon, the new cereal-eating implement extends Magic Spoon’s fun aesthetic with a rainbow finish and twirly shape reminiscent of novelty straws that maybe some of us are too scared of using as grown-ups. 

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