Chad Drake and Kjetil Devig designed the bubbly cans for healthier soda brand, Lykki. The playful labels are beaming with vivid colors, and the sweet, quirky illustrations create a peaceful balance with the logo’s kinetic typeface.
Additionally, the two-toned label design constructs a well-balanced impression. And while the label design is full of joy, it’s the glass bottle that makes this soda full of nostalgia and romanticism because there’s truly nothing quite like kicking your feet up and cracking open a nice cold soda on a gorgeously sunny day.
As the founders of Lykki, Paul and Roger say: “From as far back as we can remember, we have always been weak for something sweet! In early childhood, this was as simple as stealing pieces of sugar from the kitchen cupboard. Now as proper adults, we’re hunting for the best handmade products, with organic ingredients and sustainable production, to recreate this feeling of happiness. Hence the name ‘Lykki’ (Happiness).”The goal quickly became something as simple (and maybe a bit difficult) as to make this feeling shine through every single product and communication surface.
TARGET GROUP:Women and men, 25-40 years, who think real unprocessed sugar is a real treat and not really that bad for you, and at the same time are concerned with what they put in their body, and how what we eat and drink is produced.
SOLUTION:With a logo that curls up in pure happiness, use of color, a playful font that stretches and pulls, the idea of each product as a little “good luck bringer (Lykkebringer)” and an illustrated mascot that exudes harmony and pure bliss – we wanted to recreate the experience of Paul and Roger in an immediate way. By implementing this on the labels, and baking it into the brand, it’s something that would also be able to accommodate other sweets in the future. Ok, enough talk about happiness. To put it simply: soft drinks and sweets should be fun, and so should the Lykki brand. Let’s celebrate real sugar!
