Taiwan's TOASTea Lager is the Response to Food Waste
by Jessica Deseo on 03/08/2022 | 2 Minute Read
"Inspired by local oil-proof sandwich wrapper bags, which are ubiquitous at every breakfast bars, we turn this beer brewed with unused toast crusts into a bottle of liquid breakfast combo – sandwich and black tea. In collaboration with Hai-Hsin Huang, a local contemporary artist, we re-interpret those source-unknown yet whimsical cartoon characters on the bags with a new toasty vibe. In addition to the beer itself, the concept of repurposing food waste also applies to its secondary packaging – Toasted Tote Bag, which is also 100% made of recycled plastic bags 2 of 3 and recycled grain waste from the brewing of this lager. Encouraged by Toast Ale UK, TOASTea lager is our kind of response and act to local food waste issue in Taiwan’s everyday scenes.
Core Concept:Food waste repurposed?Taiwanese breakfast inspired?Liquid sandwich
Product:??Where do all the crusts go? We asked a number of local breakfast joints nearby our brewery and ended up with this. TOASTea is a malty, Assam infused lager brewed with the missing edge of your sandwich. Breakfast has come full circle to hit your evening spot too."
- Creative Direction / Design: Tsan Yu Yin
- Illustration: Hai-Hsin Huang
- Production: Yi-Ning Chang, Boggy Chan
- Assistant Designer: Aiyin Shen, Joyce Chang
- Photographer: Tzuyin Chiu
Packaging & Dielines 2: A Free Resource