Mi Buds 3T Pro Balances High Tech And Zen Qualities
by Chloe Gordon on 03/08/2022 | 3 Minute Read
Via the visual effect on the box of this cool high-tech product, we bring the consumers to experience a mood of Zen, a mystical feeling that can establish a close tie between consumers and the product starting at first glance, and the core function of this product is perfectly reflected and echoed. We may be bold to say that we are nowadays paying more attention to the human sensibility when designing the products.
Its shape resembles cobblestone and its sound creates ripples.
The key feature for this product is noise cancellation combined with the outstanding and clear sound quality. The “ripple” idea is generated in the light of the appearance of the product, which resembles a cobblestone lying in river.
Being Eco and environmental-friendly, the inner and outer materials of the box are all paper materials that can be recycled.
What we persistently pursue is the excited and fantastic unboxing experience for the user, and all the efforts made on the product box is naturally to manifest the effect of the inner design. Guided by this philosophy, we surely implement the identical concept on this product. The custom inserts are designed to fit the cobblestone-like product perfectly in the box. The centered cobblestone is emerging from the “sparkling” ripples, allowing plays of light and shadows that give the product a shimmering, animated appearance, which reflects the excellent interaction between the design and the product.
The box’s outer surface is designed and regarded as the water surface, and the product is centered with ripples surrounding to catch your eyes. These ripples, implied as the stable and pure sound waves, spread out in circles then flow into your brain. Just as the extraordinary auditory experience — overwhelmed by the relaxed, calm, and smooth sound — that this product brings you. We use the embossed printing to realize the ripple effect, so that you can have a full view on effects of lines and shadow changing under lights. In addition, the embossed printing technology can ensure you not only a good visual experience but also a unique tactile experience.
- Designed By: Ecosystem Packaging Design Team
- Creative Director:: Lu Chen
- Graphic Designer:: Lei Zhao
- Packaging Structure Designer:: Zhizhuang Song
The GRO Agency