Zippo Lighters Brings Bugs to LIfe with Their New Limited Edition Packaging
by Jessica Deseo on 03/04/2022 | 1 Minute Read
The sophisticated patterns on the packaging were inspired by the geometrical graphics on the lighters. They were highlighted on the packaging by being embossed with 100% recycled cotton paper material. The material offers the consumers the utmost quality as it emphasizes the nature-oriented concept and conveys the theme of the lighters through its texture. The high-end and crafted look would appeal to the targeted young generation.
The packaging design delivers the core brand value of Zippo China, "We Inspire" by using recycled materials and by providing sophisticated packaging solutions to consumers.
- Design Credits: SunHwa Lee and WenYuan Chen
The GRO Agency