DIELINE AWARD WINNERS REVEALED

Zippo Lighters Brings Bugs to LIfe with Their New Limited Edition Packaging

by Jessica Deseo on 03/04/2022 | 1 Minute Read

Editorial photograph
Editorial photograph
Editorial photograph

The sophisticated patterns on the packaging were inspired by the geometrical graphics on the lighters. They were highlighted on the packaging by being embossed with 100% recycled cotton paper material. The material offers the consumers the utmost quality as it emphasizes the nature-oriented concept and conveys the theme of the lighters through its texture. The high-end and crafted look would appeal to the targeted young generation.

Editorial photograph

The packaging design delivers the core brand value of Zippo China, "We Inspire" by using recycled materials and by providing sophisticated packaging solutions to consumers.

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