DIELINE AWARD WINNERS REVEALED

Craft Soda Maker Avery's Weighs In On Ukrainian Conflict With 'Putin Punch'

by Rudy Sanchez on 03/04/2022 | 2 Minute Read

In New Britain, Connecticut, Avery's Beverages has made small-batch and craft sodas since 1904. Suffice to say, the brand has existed through a couple of significant land wars abroad. Unfortunately, Avery’s joins all of us in witnessing the largest military incursion in Europe since World War II as Russia continues what its president, Vladimir Putin, calls a “special military operation” in Ukraine, which the world community has overwhelmingly condemned.

Avery’s small red barn is over 4,500 miles from Kiyv, but the brand felt compelled to join the world in repudiating Putin’s aggression in the best way a soda brand can — with delicious, fizzy goodness and a side charity called “Putin’s Punch.”

Editorial photograph

The new soda isn’t borscht or sunflower-flavored but a more palatable and approachable fruit punch. The label features a cartoon of Putin being knocked back by a boxing glove sporting Ukraine’s national colors of blue and yellow. A sharp red and yellow-colored pointy burst sits behind Putin. Red and yellow were incidentally the national colors of the Soviet Union, whose fall Putin has described as a “tragedy.” Typography has a comic book-inspired feel and fits the label’s pugilistic theme and cartoon style. Finally, a hashtag #StandWithUkraine gets included, just in case it wasn’t clear from the rest of the bottle where the soda maker stands on the Russo-Ukraine conflict.

In addition to taking a position on Russia’s action in Ukraine, Avery’s is donating a portion of proceeds from sales of Putin Punch to the Ukrainian Red Cross Society.

According to the UN High Commissioner for Refugees, Filippo Grandi, as of this writing, over a million people have fled Ukraine. If you wish to help humanitarian efforts in the area, consider donating to the Ukrainian Red Cross, UNICEF, Save the Children World Central Kitchen, and Doctors without Borders.

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