Symbeeosis Inspires You To Love Yourself And Love Your Planet
by Chloe Gordon on 03/31/2022 | 2 Minute Read
Symbeeosis is a holistic food products brand that combines respect for the environment with technological innovation to promote sustainable production practices in harmony with nature, and a balanced approach to nutrition.
Conceptually, the brand’s visual identity is founded on the idea of symbiosis in nature - the harmonious coexistence of different organisms that establish mutually beneficial relationships. Our design process was informed by the concepts of interdependence, collaboration, coexistence and iteration. We were inspired by the infinite patterns that dominate every expression of the natural world. Waves, branches, spirals, different organisms or events create different patterns that coexist and recur, creating the colorful diversity of the natural environment. We draw on these recurring forms to establish a system of geometric patterns that, combined with a distinctive color palette, becomes an infinitely scalable visual system.
All compositions and layouts are visually split down the middle, with the halves showcasing the idea of coexistence through pairs of different patterns. Each product category has an assigned pattern, and each flavor has a corresponding pattern. Product patterns remain fixed across flavors, and flavor patterns remain fixed across products. Each product packaging is created from the combination of two patterns that also visually declare the product type and flavor.
- Designed By: Beetroot
The GRO Agency