The Land of Aura Bora: Where Creatures Meet Cans
by Chloe Gordon on 03/03/2022 | 4 Minute Read
Water is, in fact, necessary for life. Yet, even though we all have to consume water, the packaging system for water brands is often dull and lifeless. Aura Bora, an herbal sparkling water brand, worked with Moxie Sozo to develop a can design that brings the universality of water to life in a playfully enchanted way.
The "brandcscapes" for each of the flavors are showcased on the can and show whimsical worlds that encapsulate the flavors of the beverage. Plus, there's no denying that the color combinations for each flavor also help consumers navigate the flavor palettes within.
When it came to creating the packaging for Aura Bora’s craft sparkling water made from real herbs, fruits and flowers, co-founders and husband-and-wife duo Paul and Maddie Voge had one question in mind: Can we make the outside of the can as delightful and peculiar as the earth-centric ingredients inside? Water is the source that sustains life on earth (and beyond); the Voge’s aimed to leverage the universality of water and its necessary presence for life to exist, and pair it with creatures in other-worldly settings, an intention designed to speak to the brand’s ethos of “Weird water for all creatures!”
Wanting to appeal to more senses than just taste and smell, the brand sought to create visual packaging that reflected the ecosystems of our earth and the off-kilter creatures of these branded landscapes — internally, called “brandscapes”. They placed these carefully chosen creatures in a whimsical, bright, weird world of their own that pairs perfectly with the world of flavors on your tongue.
Created in collaboration with Moxie Sozo, Aura Bora's Weird World of Water Aura Bora brandscapes depict peculiar and surreal visualizations where sloths can ride cucumber canoes and porcupines fashion strawberries into hats. The creatures on each can are chosen with as much intention as the creative flavor pairings; Aura Bora chooses creatures we can identify but are not anyone’s go-to when asked for a favorite, furthering their commitment to weirdness..
Not all creatures and brandscapes are exactly as they look on Earth though. The funky sizing where coconuts are as big as Rivian pickup trucks is highly intentional and meant to capture the weirdness of the lands from which Aura Bora’s creatures live.
As otherworldly as their brandscapes may be, the brand’s color palette reflects ones actually seen in nature. Despite the whimsy of illustrations, you can easily find many of the brand’s colors in the wild. Vibrant, yet real.
Written language developed around its iconography adds an added layer of texture to the cans with quirky haikus created by Aura Bora co-founder and creative director Maddie Voge.
Each can boasts its own creature, haiku and landscape. The different settings reflect the biodiversity of our planet. From coastlines to pastures to timber forests, the land of Aura Bora is reflective of the ecosystems that we visit around the world. In the spirit of celebrating and protecting the biodiversity of our planet, Aura Bora donates 1% of annual revenue to environmental causes like wildfire relief, conservation, and ocean cleanup.
Every other month, Aura Bora releases a limited edition can. Their limited-edition cans intentionally feature newly developed flavors, characters, haiku, and designated charity — to which 20% of its profits are donated. For the month of February, Aura Bora’s Hibiscus Passion Fruit flavor spotlighting Shelly the Turtle will donate 20% to the Surfrider Foundation.
- Designed By: Moxie Sozo