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Redesign Of The Traditional Parmesan Cheese Kraeuterkaese

by Chloe Gordon on 03/03/2022 | 2 Minute Read

Victor Tognollo's redesign forthe traditional Parmesan cheese Kraeuterkaese is quite lovely. The aluminum tube comes with a sophisticated system, but the rich typography and illustrations take the packaging further. Further, green and yellow create an approachable and upbeat aesthetic, while the aluminum tube adds a hint of refinement.


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Produced since 1948, it is packaged in an unusual packaging: aluminum tubes. To maintain the tradition and increase the value of the product with a more attractive visual appeal the aluminum surface itself was used as the color for the product.Keeping the history, tradition and colors was essential to renew the design for new consumers.???????

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