Coors Light To Phase Out Plastic Rings Globally By 2025
by Rudy Sanchez on 03/03/2022 | 1 Minute Read
Coors Light may have been blessed recently, but that isn’t the only divine move the brand has made lately. Parent company Molson Coors has announced it is eliminating plastic rings from all Coors Light six-packs in markets where it owns brewing operations globally. Additionally, Molson Coors says it will eliminate plastic rings from its entire portfolio in the Americas by 2025.
The phasing out of these six-pack rings is made possible by an $85 million investment in upgraded machinery. Molson Coors will transition to recyclable and sustainably-sourced cardboard carriers by late 2022. By 2025, Molson Coors estimates that it will eliminate 1.7 million pounds of plastic across 30 brands.
To mark the move away from plastic rings, Coors Light is hosting a pop-up store in Brooklyn, NYC. The Plastic-Free Future Mart envisions a future where not only does Coors Light branded bar soap, pasta, and breakfast cereals exist, but they are packaged plastic-free. The pop-up runs until March 6th, 2022.
“We don’t believe buying beer should mean buying single-use plastic,” says Tracey Schenck, senior marketing manager for Coors Light, in an announcement. “As one of the largest beer brands in the world, we constantly evaluate how we can improve and evolve our packaging to meet environmental and consumer standards, and we are so proud of this step today. We hope it inspires others in the industry to do the same.”
Merchandise inspired by the Plastic-Free Future Mart is available on Coors Light’s website.