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Female-Led Cannabis Brand Miss Grass Unveils Refresh

by Rudy Sanchez on 03/28/2022 | 3 Minute Read

Cannabis brand Miss Grass traces its roots to 2008 when founder Kate Miller purchased their domain. Then a student at USC’s business school and a budtender, Miller, didn’t use the URL for a decade. Teaming up with co-founder Anna Duckworth, Miss Grass launched as a site offering CBD and informative cannabis content with a mission of informing women and helping them “get good at weed.” 

Unlike most cannabis brands, Miss Grass created a community for an underserved consumer segment in cannabis—women. Miss Grass launched THC products in 2020 and now, in time for International Women’s Month, unveiled a brand refresh and charity initiative.

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The new look for Miss Grass uses color to distinguish cannabis products by mood, such as “fast times” in a go-go orange for sativa-dominant flower and prerolls, while “quiet times” gets a soothing blue for indica-forward products. Hybrid flowers come in a distinguishing, pleasant periwinkle, and finally, “half times” products with a 1:1 THC and CBD ratio sport a neutral nude hue.

Editorial photograph
Editorial photograph
Editorial photograph

The new branding makes excellent use of chic and attractive typography. The wordmark is ornate, casual, elegant, and approachable, a nod to the underserved and underrepresented modern female cannabis toker. The slanted “I” in Miss evokes a rebellious spirit, going against the expected and living life differently.

Editorial photograph
Editorial photograph
Editorial photograph

Prerolls come in practical and reusable slide-out boxes, with the inner tray set in an attractive complementary color with matches included inside, which is a nice touch. Flower buds come in tinted jars, following the same color system, and doob-tubes are similarly styled.

Editorial photograph
Editorial photograph

“As educated and helpful as budtenders can be, it is important for consumers to be able to advocate for their individual health and well-being, particularly women who are often overlooked,” said Miss Grass co-founder and CEO Kate Miller in a press release. “Through a mix of informative packaging and color psychology, our rebrand reflects Miss Grass’ mission to educate, equip and empower our community with resources that help them live vibrantly and consume consciously.”

From now until the end of March, Miss Grass will also donate $1 from every purchase to the Women’s Prison Association, a non-profit focused on improving and empowering the lives of women impacted by the effects of incarceration.

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