Brief: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation. Due to the nature of the business, the target audience cannot be specified in a specific way.
Concept / Inspiration: We started with a blessing. We touched the ritualistic stamp that Eugenia used to pm top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. We imagined her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind. The wind that made her dress flutter, revealing her back and her majestic personality…
Design: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Sustainability: Stamatakis bakery is deeply concerned with sustainability, constantly researching ways to reduce waste and offer more sustainable options. The packaging we created, uses only one material, therefore reducing production cycles, whereas all bows are from recycled materials made from paper scraps. The scraps are taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch.
