Daily Elements Upgrades Consumers User Experience
by Chloe Gordon on 03/23/2022 | 3 Minute Read
DailyElements is a self-developed new lifestyle consumer brand under Xiaomi Youpin; in 2021, we will re-upgrade the brand. Xiaomi Youpin is a high-tech e-commerce that conforms to Xiaomi's values;DailyElements practice Xiaomi's mission, vision, values and methodology, and use the Xiaomi model to make consumer goods.
DailyElements uses blue with a sense of technology as the main color of the brand, to meet the male aesthetic tendency of Xiaomi Youpin e-commerce platform users who account for more users; we will choose to use brand blue and logo elements in a large area when we need to show brand vision; At the same time we hope that by building a strong brand identity - a huge diagonal line across the screen, these visual elements of the brand help DailyElements have its own unique visual system.
We attract our consumers and potential users from multiple dimensions such as brand image, product packaging, and product social media announcements by using the visual style and visual content that current Internet users prefer. In the product evaluation page, the user's evaluation of DailyElements and product packaging confirms that the visual system we have established is being recognized and remembered;
The products involved in the DailyElements brand include: toothbrushes, electronic mouth sprays, masks, towels and bath towels, socks, underwear, table napkins and other daily consumer goods; on product packaging, under the standard format of brand information and product information, according to the design of different products themselves Features and category characteristics, choose the optimal packaging form and the packaging vision closest to the product;
The product packaging of DailyElements is all around the user to provide a better user experience in all aspects:
1) Better experience - based on convenience, emphasize the user's sense of participation and interaction in the whole process from getting the product package to opening the package; 2) Sense of quality - to achieve a better sense of quality in a space with limited packaging costs; 3) Consistency of brand tonality - establish a complete and continuous unified brand visual identity;
E-commerce logistics box: Only the Chinese and English logos and main identification symbols of the brand are reflected on the full version of the brand color, which is convenient for users to identify, allowing users to quickly find their own DailyElements in many messy logistics packages;
DailyElements brand hopes to allow more people to enjoy "moving products with high quality and high value", and accelerate the evolution of consumer goods.
- Design Credits:: Wei Liang
- Design Credits:: Zhao Bonan
- Design Credits:: Yang Ruiming
- Design Credits:: Ren Hui
- Design Credits:: Zhang Yue
- Design Credits:: Xiao Tong
- Design Credits:: Li Ge
The GRO Agency