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Process Coffee's Packaging Is Influenced By 90s Skateboard Culture

by Chloe Gordon on 03/21/2022 | 2 Minute Read

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'Process Coffee' pushes against the expectations of a typical coffee brand. The identity is highly influenced by 90s skateboard culture, helping to capture the approachable, upbeat and personal attitude to speciality coffee.

After creating the brand identity, Angel & Anchor knew the packaging for Process needed to be something special. Drawing inspiration from the 90s and skateboarding videos, the Belfast-based studio developed a packaging concept centred around the VHS tape.

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The outer, gloss-finished sleeve design is inspired by the nostalgic style of recordable tapes by brands like Polaroid. Then the inner 'tape', with it’s uncoated finish and blind deboss details, further carry the VHS concept. Next, cassette labels used to identify your favourite sitcom recordings or family events become the natural space to detail each coffee’s region, country, altitude and flavour profile. Finally, inside the tape section, you will find the custom bag of coffee, rounding up an extensive and immersive experience that other coffee packaging doesn't often provide.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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