Forget The Bowl: Magic Spoon Releases a Cereal Bar

If you've spent any time on the internet in the past few months, then you know that cereal, as we knew it, has quite literally died. That's not to say that avocado toast and green smoothies have entirely taken over the breakfast market; it simply means that cereal brands have repositioned themselves as a healthier product. 

Magic Spoon, the cereal that every influencer you know hocks on their 'gram, has again disrupted the cereal industry. First, the brand created nostalgic cereals with better-for-you ingredients, but Magic Spoon has newly released Cereal Bars with 10 grams of protein, one gram of sugar, four grams of net carbs, and are free of gluten and grains. 

The packaging system from Magic Spoon’s in-house creative team features an ethereal gradient shifting from one delicious pastel to the next, depending on the flavor; it's genuinely a gradient dream come true. While the cereal boxes feature whimsical illustrations, the cereal bar wrapper designs are succinct in that they state the nutritional qualities of the bar. 

While elegantly simple, the packaging design is clearly part of Magic Spoon's brand world, and we can appreciate anyone utilizing white space and giving room for the healthy aspects that should shine through.