Design studio The Bar Brand People collaborated with award winning Sydney bar Maybe Sammy to design the packaging for their suite of bespoke bottled cocktails. ??Since opening, Maybe Sammy cocktail bar has become a popular icon within the Sydney bar scene, well known for its impeccable hospitality and uniquely creative cocktail list.
The Maybe Sammy Cocktails identity and packaging was designed to represent a new and elevated arm to the group’s already popular venue; a brand that reflects the refinement and sophistication of the team’s expertise behind the bar and their growing reputation for perfectly crafted cocktails
Physical elements of the Maybe Sammy bar design were considered in the colour and material choices for the bottled cocktail packaging. The colour of the boxes reflects the deep green upholstery and interior finishes within the venue, which provide an impactful backdrop against the brass fittings. The green and gold colours have become synonymous with the Maybe Sammy brand, and this palette was extended across the packaging details, from the gold foil finishes to the custom outer box design.
