Starbucks Coffee isnât just busy busting a quickly spreading and expensive union drive in the US; it is also aggressively working on eliminating one of its most recognizable brand items, the single-use coffee cup.
According to Starbucks, the brand aims to serve all customers using some form of reusable cup by 2025. Starbucks chief sustainability officer Michael Kobori says the firm will achieve this through a mix of customers bringing in their mugs for a refill or a borrowed cup, including a deposit-based to-go option.
“Our cup is ubiquitous, and we love that,” Kobori said to CNN Business. “But it is also this ubiquitous symbol of a throwaway society.”
