Le Moné Is Reimagining The Traditional Pre-Meal Apéritif Ritual
by Chloe Gordon on 03/11/2022 | 2 Minute Read
Le Mone's packaging is contemporary, and the aesthetic blends the sophistication of a luxury cocktail and the approachability of your classic Meyer lemon. The white label with a bright yellow graphic and light blue detailing representing the blue agave within feels fresh, welcoming, and reminiscent of the ease of a warm summer day. Designed by Denomination, this is a bottle that comes with the liberating sense of vacation.
This contemporary apéritif balances the complexity of a fine cocktail with the familiarity of bright Meyer lemon and 100% organic blue weber agave to create an effortless, everyday libation that promises clean refreshment. Made with New York Farm wine and California brandy, this low-alcohol, low-sugar, and low-calorie beverage is a more mindful alternative to bitter apéritifs. NYT’s call it a drink that "has enough bright, citric flavor to cancel winter."
Le Moné was born out of an authentic collaboration — people with distinct backgrounds in the beverage world coming together to recreate the idyllic nostalgia of refreshing homestyle lemonade and combining it with the ritual of drinking an elegant apéritif. Award-winning distiller and brewmaster, Eric Bachli teamed up with former Sixpoint colleague, Max Nevins, and sommelier Marissa Reiser, who has worked at Marea, Locanda Verde, Lilia, and Per Se, to launch this project.
Le Moné features a unique wine base using a Traminette from the Finger Lakes region with a bright lemon-lime aroma and acidity that's complementary to the Meyer lemon. It’s then fortified with brandy sourced from California, adding a gentle spirit warmth that really helps bring this beyond the wine category to be enjoyed more like a low ABV spirit or cocktail. The organic blue weber agave, imported from Mexico, is the final step to balancing out the vibrant lemon aromatics and acidity. And, finally, the lemon is an essential oil distillate made from California Meyer lemon peels. Plus, each bottle is made of 100% recycled glass from Trentino, Italy — so you can re-use it as a vase or any DIY centerpiece when you’re finished.
- Designed By: Denomination