Del Valle Kids Presents A Cheerful And Fun Tone
by Chloe Gordon on 02/09/2022 | 2 Minute Read
Del Valle is a juice brand that is part of The Coca-Cola Company's portfolio for the Latin Center region. In 2021 it repositioned its products to highlight and clarify the benefits of each one.Its product line includes Del Valle Kids, which are juices with high fruit content for young girls and boys.
Among the design restrictions was the impossibility of using photography of the fruit or realistic illustrations. For this reason we created illustrations with the technique of paper cutting where everyday situations are represented. The fruit is always present but becomes an element that helps to describe the scene and story behind each packaging. he stories generate a connection with the children, while the illustration, the vibrant color of each flavor and the logo in the center, help to highlight the packaging on the shelf.
The creation of the names of each flavor was also important, as they have a cheerful and a fun tone voice that connects with the consumer. The result is 6 attractive Tetrapack packages with different flavors that express a story to connect with the consumer.
- Design Firm:: S&Co
- Creative Director:: Oliver Siegenthaler & Julian Jaramillo
- Designer:: Lully Duque
- illustrator:: Angelica Del Valle