Celebrating its 145th birthday, Italian pasta brand Barilla has unveiled a series of changes to its brand identity, packaging, and a new range of pasta.
Barillaâs updated look starts with a new logo. Instead of a 2-color egg-inspired presentation, the new logo is a solid, deeper red, designed with design agency Robilant. The revamped typeface is a little harder, adding straight corners to previously completely rounded characters. âSince 1877â in Italian is added above the brand name, reinforcing Barillaâs status as a legacy brand.
