DIELINE AWARD WINNERS REVEALED

Beauty Starts From The Inside Out With Inner Beauty

by Chloe Gordon on 02/08/2022 | 2 Minute Read

Editorial photograph

Inner Beauty is a Brazilian self-care brand, launched during the pandemic, conceived from the desire of two sisters to reconnect with what’s essential.

The brand invites consumers to a deep but simplified self-care and self-knowledge routine by presenting multifunctional versatile products, made from local ingredients.

Editorial photograph

The minimalist visual identity, designed by MariJaguar, translates the simple and sophisticated essence of the brand. The sinuous monogram is delicate and powerful depicting the women at the forefront of the business.

The super clean packaging itself is an exercise of detachment and discovery of what’s essential. It brings transparency and enhances the product based on the notion that "beauty starts from the inside out".

While black and white bring simplicity, green evokes well-being and honors the Brazilian’s biodiversity.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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