Opopop Exists To Radically Reinvent Popcorn
by Chloe Gordon on 02/04/2022 | 3 Minute Read
Opopop exists to radically reinvent popcorn. It’s a category that has not had meaningful change since the late 1970’s, when the air popper was invented and poorly printed blue and white microwave popcorn bags reigned supreme.
From the start, Opopop has been committed to creating a brand and products that stand above normal consumer expectations. We’re not only on a mission to elevate the consumer popcorn experience, but also to redefine what it means to be a popcorn company. We take pride in our craftsmanship and in over delivering on the aesthetic of the experience. This ambition shows up in our design and delivery of reimagined products, unique favors, modern packaging, and exciting new experiences. Let’s be honest, popcorn should be fun. That’s why we took a bold and vibrant approach to our brand. Bright colors, vivid patterns, and a cheeky brand tone create an overall modern vibe.
Our brand story starts with our Logotype/Icon System. Our name is a playful take on the Greek word Opallios, which means “to see a change of color.” This manifests visually when the kernels transition from gold to white as they pop. The logotype was carefully designed using “o”s to represent the unpopped kernels with the “p”s representing kernels popping or blooming. (please reference the visual provided that showcases this story).
Our icon is not just an icon, it’s our story. Everything we do and all of our products are tied back to the journey of growing exceptional popcorn. So much so that we designed our brand icon to represent that story from popcorn seed all the way to a bloomed kernel. It’s our way of staying true to our love of popcorn (please reference the visual provided that showcases this story).
Our approach to the Opopop packaging system is an extension of the visual design language started with the logotype and icon. For our Variety Show carton, the bright gradient visually represents the taste spectrum our customers will experience with our flavors. In our Variety Show carton, each flavor pouch is associated with its own bold, solid hue. For our Big Bags, which contain multiple servings of a single flavor, we created vibrant patterns that graphically represent each flavor. These patterns tie back to the solid hues in the pouches, while bringing the flavors more to life.
This bold and graphic approach is further executed within our photography style. Lifestyle imagery is shot mostly on black to provide contrast and highlight the pop of our bright yellow bowl. We have as much fun as possible with our product assets, punching up the bright colors found in our packaging and sometimes incorporating additional elements to tell the flavor stories.
If yellow isn’t your favorite color yet, it will be soon. Welcome to the popcorn revolution.
- Creative Director/Designer: Amy Kitt
- Founding Partner: Jonas Tempel
- Chief Marketing Officer: Chuck Lepley