Inspired by the simple joy of an afterschool snack, Gozo Mangozo is a mango snack with packaging that brings back idyllic childhood memories. Enrique Puerto and Adrià Tañà Ferrer designed the packaging design taps into white space and is joyful using the illustrated smiley face and loopy typeface. Plus, the sunny yellow and bright blue immediately put your mood in a positive space.
Do you remember when you were a kid? When after school, you headed to the kitchen at home and you ate your “merienda”. And then, after that, you went to play with your friends (if you had no homework); they were moments of pure joy, right?
Latin America, usually eat mango with our bare hands, getting fingers and face completely dirty (but tasty) that is something unavoidable, that is a sign that you enjoyed it.
Mangozo (Gozo for “Joy” in Spanish) is a brand aimed to come alive those moments of your childhood, bringing back that experience into nostalgic snacks. They keep the as tasteful as fresh mangos, selecting the less handsome fruits that big brands don’t accept and only from fair-trade, completely natural grown mangos.
The packaging of Gozo recalls your childhood with a semi-dynamic visual language that invites you to take out the kid inside you. The bag showcases a drawn slimily face full of joy with the face completely covered by mango. And you must finish that drawing, expressing yourself the way you want, making this moment of retrospection a moment to enjoy.
