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Borjomi Wears The Glow Of Festivities

by Chloe Gordon on 02/28/2022 | 2 Minute Read

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Brief: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.

Concept/ Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated. «The Great Rejuvenator»

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Design: Intense vibrations, fireworks that adorn the sky of Borjomi and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture. The visual imprint of "The Great Rejuvenator". Borjomi wears the glow of festivities and the emblematic deer, rises from the dome, coming out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life, the wave.

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At the top, the rainbow lines are combined with the explosive firework lines, emphasizing movement, the power of life. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.

Problems Solved: We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.

Editorial photograph
Editorial photograph

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