Rocket Science Creative was given the opportunity to design a brand identity and packaging system for Bailey’s Farms — a family farm in Traverse City, Michigan. Bailey’s is passionate about creating quality, local products that have a positive impact on the community and the environment. From their great-tasting kombucha and small batch, raw honey, to their pure goat’s milk body products, they put care and quality into everything they do.
The identity for Bailey’s pairs a slightly whimsical illustration of the farm’s three main facets — goats, gardens, and bees — with a soft, rounded wordmark designed for an overall clean but wholesome appeal. The brand palette is colorful and warm, taking inspiration from the natural world.
Designed with the idea that the outside should match what’s inside, the packaging for Bailey’s products is simple and welcoming.
The result is a brand system that endeavors to be as honest and friendly as the people behind it.
