Can beer protect your soul from demons and other metaphysical threats?
Coors Light seems to think so, and they’ve partnered with film Studio 666, a new horror film featuring the rock band Foo Fighters, Curb Your Enthusiasmâs Jeff Garlin, comedian Whitney Cummings, Will Forte, Leslie Grossman, and Jenna Ortega. The campy horror flick has the band renting a house to finish a long-due album when occult shenanigans turn frontman Dave Ghrol into a possessed rockstar diva.
Coors Light is known for its Rockies-sourced water. For Coors Almighty Light, however, that water is blessed by a non-denominational, ordained minister, and the cans also get the religious treatment with specially designed and divine labels. Rays of light surround the mountain peaks on the can, both on the top and bottom, while Gothic typography adds to the religious theme of the spiritual brew.
