Coors Light Brews Blessed Beer To Ward Off Demons and Thirst

Can beer protect your soul from demons and other metaphysical threats?

Coors Light seems to think so, and they've partnered with film Studio 666, a new horror film featuring the rock band Foo Fighters, Curb Your Enthusiasm’s Jeff Garlin, comedian Whitney Cummings, Will Forte, Leslie Grossman, and Jenna Ortega. The campy horror flick has the band renting a house to finish a long-due album when occult shenanigans turn frontman Dave Ghrol into a possessed rockstar diva.

Coors Light is known for its Rockies-sourced water. For Coors Almighty Light, however, that water is blessed by a non-denominational, ordained minister, and the cans also get the religious treatment with specially designed and divine labels. Rays of light surround the mountain peaks on the can, both on the top and bottom, while Gothic typography adds to the religious theme of the spiritual brew.

Coors Light isn’t a bad place to start if one were to make holy beer, as it’s probably easier to bless a brewski that’s practically water anyway.

Musicians and brands tapping into spiritual concepts and the occult is nothing new. However, the biggest criticism for Coors Almighty Light seems to be a lack of availability. In fact, the reaction to Coors Almighty Light is a far cry from the harsh backlash faced by hip hop artist Lil Nas X when he played with spiritual and satanic themes for a custom Nike which also included real human blood in the soles.

Anyone looking for blessed Coors Light has until tomorrow to enter to win theirs. However, entrants have to be 21 and up and be a US legal resident of Colorado, Washington DC, Florida, Idaho, Louisiana, Maryland, Mississippi, Nebraska, New York, North Carolina, South Carolina.