Assembly Gin Is As Good As Blue
by Chloe Gordon on 02/25/2022 | 2 Minute Read
Designed by Midday, Assembly Gin features a two-toned label that impacts through a gorgeous aesthetic. The bright robin's egg blue instantly grabs your attention, and the bold sans-serif typeface leaves you wanting more. It's the bold simplicity that is mesmerizing.
A spirit greater than the sum of its parts. Brought to you by women-owned and LGBTQ–led Republic Restoratives Distillery, Assembly is more than a delicious Gin, it's a spirit. Launched at a challenging time for America, Assembly creates a voice that speaks up and promotes ‘freedom of assembly’ in the wake of draconian anti-protest bills. In a saturated market, it's a Gin like no other. With savoury flavours of Tomato leaf, Olive leaf, Oregano and Fennel Seed, it is designed to leave a bitter taste in the mouth of discrimination. Inspired by the visual language of marches past and present, the design sets the tone for protest and features typefaces from ‘Vocal Type’ - a foundry campaigning for more diverse talent within the design industry. The brand name brings together the Gin's purpose and process, whether people or ingredients the power is in the Assembly. Decades in the making and rallied by their community, Republic Restoratives are once again doing what they do best - distilling and disrupting.
- Designed By:: Midday