Forget a sip; take one look at Vacay’s refreshing packaging design, and you’ll feel instantly revitalized. The soft color palettes paired with quirky illustrations create a whimsical branding system that borders on eccentricity. Each cocktail is paired with an illustration that plays into the stereotypes of each drink, creating a fun and playful branding system. Simply beautiful.
Creating a new brand in the RTD/Alcopop category. Firstly working with the clients vision and product attributes to sculpt a brand from scratch. Secondly articulating this brand and developing a blue print and personification of the brand. Finally with the positioning and personality creating the brand name and bringing it to life through all required b to b and b to c channels for launch.
