El Corte Inglés Is Brought to Life With Clean Photography and Illustrations
by Jessica Deseo on 02/23/2022 | 2 Minute Read
One of the most important challenges was to build a solid brand capable of combining gourmet products and traditional products or products with denomination of origin under the same packaging architecture. The proposal articulates the design through a transversal band that divides the pack into three parts and serves to organizes the information and creativity. Based on this architecture and the master brand, each family of products has a design that link with each other, but at the time respond to the specific needs of each product category.
The main tools we use to communicate are: illustration (craftsmanship), photography (appetizing) and graphic design (gourmet). In addition, the special finishes: metallic inks and brand stamping, give a premium look to the packaging line.
The result is a versatile and recognizable design that allows the product family to grow to around 1,000 references in the future.
- Creative Direction: Paco Adín
- Account Direction: Lourdes Morillas
- Account Management: Susana Seijas
- Company: El Corte Inglés
- Corporate Private Label Brand Management: José Antonio Romano (El Corte Ingles)
- Designed by: Supper Studio
The GRO Agency