DIELINE AWARD WINNERS REVEALED

Buondi Craft Clearly Speaks To Today's Coffee Drinkers

by Chloe Gordon on 02/23/2022 | 2 Minute Read

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The Challenge - Create a premium, modern and iconic rebrand that speaks to today’s coffee drinkers. The design must transfer seamlessly across a range flavours, tiers and products, including espresso bean, whole-bean and filter coffees.

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The Brief - Buondi Craft’s range of premium blends are made with beans from some of the world’s best growing regions. Our task was to reposition the brand for the Greek market, elevating it's position to become the inspiring partner for coffee experts and enthusiasts alike.

The Solution - Inspired by the urban craft-coffee shop experience, we introduced a modernised, barista-inspired brand look. Graphic crops of the distinctive logo create three core range expressions for espresso, whole-bean and filter, each one a representation of the coffee-making process. Pared-back colour palettes and sticker-style labelling bring origin stylistics to the bold packs, each of which feature individual handwritten barista notes.

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