DIELINE AWARD WINNERS REVEALED

Habitual Beauty

by Chloe Gordon on 02/22/2022 | 2 Minute Read

We no longer live in a world where the beauty industry is wholly trusted. Instead, consumers want to know what is in the products they use, and where they come from. Smack Bang designed Habitual Beauty's packaging with this insight in mind, and the result is an utterly simple design for a well-crafted line of products. The light monochromatic packaging design is soft and warm yet completely dependable.


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Smack Bang were tasked with concepting a modern beauty brand for wellness entrepreneur Keira Rumble, the founder of wellbeing destination, Krumbled, and owner of Beauty Bites, another successful brand we’ve had the pleasure of building. As the beauty market continues to dominate and expand, consumers are increasingly demanding 360° approaches that provide holistic solutions founded in real innovation and genuine inclusivity. Keira’s new venture, Habitual Beauty, answers this calling with high-performing, multi-functioning skincare and supporting supplements designed to streamline your routine and supercharge your skin. Habitual Beauty needed full-service brand development, which meant we delivered the Brand Strategy, Brand Identity, Digital, Packaging, Copywriting and Creative Content.

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