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Urban Jungle’s Packaging Is Unapologetically Bold

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Designed by Smack Bang, Urban Jungle is a new beauty brand that is youthful, utterly playful, and fearlessly bold. Through monochromatic packaging designs, a thick and chunky logo, to the sun and moon illustrations, the packaging for this new brand is as empowering as it is aesthetically pleasing.

Editorial photograph

Urban Jungle is a new brand by an existing Australian beauty group who sought to create a simple and effective beauty product with a youthful spirit. As an established creative services company, they had an in-house design team of their own, but came to Smack Bang for higher creative and fresh conceptual thinking.

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