Johnnie Walker Gifting Is One Step Ahead

Since 1820, Johnnie Walker has always been one step ahead of the rest. But even global brand icons need a little help from time to time, and within the slightly dusty world of seasonal gifting, some reinvigoration was required. Our task was to provide fresh new designs across the portfolio, staying true to the brand’s ‘Keep Walking’ mantra and hard- won heritage cues while also appealing to a younger, more progressive audience.