Featured image for Year Of The Tiger Packaging Collection

Year Of The Tiger Packaging Collection

by Rudy Sanchez on 02/02/2022 | 6 Minute Read

Lunar New Year (LNY), or Spring Festival, is celebrated by billions of people worldwide every year. Specifics vary regionally and culturally, but every new year is represented by one of twelve animals from the zodiac. The Gregorian year of 2022 is the year of the tiger.

Gathering with family and friends and exchanging gifts are part of the festivities, and many brands design special packaging for these occasions. Big, bold illustrations and generous use of colors red and gold dominate the new year’s themed packaging, as does the animal of the year.

In Chinese culture, the tiger symbolizes power, bravery, and wisdom. The jungle cat has inspired many proverbs in Chinese, such as “crouching tigers, hidden dragons,” meaning attributes and talents may not be evident at first glance but emerge over time. “Like a tiger with wings” describes making something already powerful even stronger. Such inspiration is found on some of the best Lunar New Year packaging this year.

The tiger being a fierce apex predator and charismatic megafauna means many brands have used the big cat as part of their branding. Some of those are going strong in the year of the tiger with limited edition packaging.

Here are some of the best pieces of LNY packaging released so far this year.

Carlsberg x Victo Ngai

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Carlsberg x Victo Ngai

Pepsi Lunar New Year

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Tiger Beer x Pestle & Mortar Clothing (PMC) NFT

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Tiger Beer x Pestle & Mortar Clothing (PMC) NFT

Rémy Martin XO Lunar New Year

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Rémy Martin XO Lunar New Year

Johnnie Walker Blue Label - Year of the Tiger

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Johnnie Walker Blue Label - Year of the Tiger

Coca-Cola

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Coca-Cola

Sugarfina Lunar New Year Collection

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Sugarfina Lunar New Year Collection

Frosted Flakes

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Frosted Flakes

Colourpop Get Em Tiger Collection

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Colourpop Get Em Tiger Collection

Etude x Muzik Tiger Collection

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Etude x Muzik Tiger Collection

The Met x junzi Year of the Tiger Celebration Chili Oil Gift Set

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The Met x junzi Year of the Tiger Celebration Chili Oil Gift Set

Cartografie Chocolate Year of the Tiger

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Cartografie Chocolate Year of the Tiger