Year Of The Tiger Packaging Collection
by Rudy Sanchez on 02/02/2022 | 6 Minute Read
Lunar New Year (LNY), or Spring Festival, is celebrated by billions of people worldwide every year. Specifics vary regionally and culturally, but every new year is represented by one of twelve animals from the zodiac. The Gregorian year of 2022 is the year of the tiger.
Gathering with family and friends and exchanging gifts are part of the festivities, and many brands design special packaging for these occasions. Big, bold illustrations and generous use of colors red and gold dominate the new year’s themed packaging, as does the animal of the year.
In Chinese culture, the tiger symbolizes power, bravery, and wisdom. The jungle cat has inspired many proverbs in Chinese, such as “crouching tigers, hidden dragons,” meaning attributes and talents may not be evident at first glance but emerge over time. “Like a tiger with wings” describes making something already powerful even stronger. Such inspiration is found on some of the best Lunar New Year packaging this year.
The tiger being a fierce apex predator and charismatic megafauna means many brands have used the big cat as part of their branding. Some of those are going strong in the year of the tiger with limited edition packaging.
Here are some of the best pieces of LNY packaging released so far this year.
Carlsberg x Victo Ngai
Pepsi Lunar New Year
Tiger Beer x Pestle & Mortar Clothing (PMC) NFT
Tiger Beer x Pestle & Mortar Clothing (PMC) NFT
Rémy Martin XO Lunar New Year
Johnnie Walker Blue Label - Year of the Tiger
Johnnie Walker Blue Label - Year of the Tiger
Coca-Cola
Sugarfina Lunar New Year Collection
Sugarfina Lunar New Year Collection
Frosted Flakes
Colourpop Get Em Tiger Collection
Colourpop Get Em Tiger Collection
Etude x Muzik Tiger Collection
Etude x Muzik Tiger Collection
The Met x junzi Year of the Tiger Celebration Chili Oil Gift Set
The Met x junzi Year of the Tiger Celebration Chili Oil Gift Set
Cartografie Chocolate Year of the Tiger