Feeling Uninspired In The Kitchen? Hill St. Bases' Packaging Might Change That

Baking is a creative experience; there's an art to perfecting the ingredients, mixing them together, and then decorating and refining the final product. In honor of the magic behind the art, Hill St. Bases packaging, designed by Smack Bang, showcases creativity through boxes that feature funky geometrical patterns and gorgeous color combinations. If you weren't inspired to bake before, you certainly would be now.

The new standard in bake mixes. Bases is the most recent addition to Eliana Glover’s baking empire. Off the back of her success with Hill St Wholefoods, Eliana launched Bases to revolutionise a stagnant, antiquated and traditionally conventional category.

Bases takes inspiration from the good ol’ days of baking — the days before hard to pronounce ingredients, endless preservatives and additives, and all that complicated, convoluted nonsense that made bake mix ingredients sound more like science experiments than adventures to the Land of Yum. Smack Bang worked with the founding team to realise a brand that aims to transform the bake mix category into something that’s both exciting and resonant with the modern baker who has grown tired and uninspired of the spiritless bake mixes available.