Phil’s Finest Packaging Playfully Pushes The Limits

by Chloe Gordon on 02/17/2022 | 3 Minute Read

The folks at Gander, the Brooklyn-based design agency, continue to surprise us through their limit-pushing designs. The agency's work for food company Phil's Finest is beyond stunning. Inspired by classic delis and grocery store signage, the package design is playful, bright, and entirely against the grain. Additionally, allowing the labels to match the meat within the clear packaging creates a beautiful monochromatic aesthetic that most brands in the industry would shy away from entirely. It's the fearlessness of the design that makes this packaging stand out.


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Phil’s Finest is putting the "more" in omnivore. Freshly rebranded with help from the team at Gander, Phil’s is stepping out in partnership with award-winning chefs, pairing fresh meats and vegetables into chicken sausages and ground beef that are as wholesome as they are delicious. 

But it’s about more than just freshness and flavor - eating a more veggie-forward diet is one of the most powerful ways to create a finer future for our environment. Phil’s Finest sausages and ground beef make it easy for everyone to do right by the planet—as easy as shopping at the local market. Phil’s is meeting people where they are with a product that everyone—both meat-lovers and meat-reducers alike—can get on board with. 

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The team at Gander worked closely with Phil’s Finest to craft a brand grounded in hospitality, craftsmanship, and epicurean fun. The wordmark, inspired by classic delis and grocery signage, represents the craft and artistry that goes into Phil’s Finest’s recipes. The playful use of color along with the die-cut labels brings a bit of levity to the traditional, and otherwise monochromatic, meat aisle. 

Phil’s Finest has been on a journey of transformation for some time, but their mission has always been the same: making delicious, healthy food that has a positive impact on the planet. In Phil’s World, more is more! There’s more veggies, more flavor, and more fun when you choose Phil’s Finest.

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