Peace to Clean Hands with Clean Gloves
by Dieline Author on 02/17/2022 | 1 Minute Read
A creative proposal that seeks to connect emotionally with the consumer through a gesture that transmits security, complicity and victory. The illustration becomes a window that allows the consumer to visualize the product and helps them to choose the color they like. This idea stands out on the shelves and try to show the good side of the household cleaning.
- Creative Direction: Paco Adín
- Account Direction: Lourdes Morillas
- Account Management: Susana Seijas
- Company: El Corte Inglés
- Corporate Private Label Brand Management: José Antonio Rojano