moi nival Is A New Player In The Field

moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.

The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The wordmark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans- serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.

We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.

The monochromic color palette features a complementary shades of gray color palette that follows the sub-brand structure, the main brand and the sub-brands each have a lead color that balances the modern aesthetics of the retail experience.

The typographic is complimented by a brand colour palette and pattern language that follows the brand structure. The primary brand and the sub-brands each have a lead color that reflects a fashionable voice, while retaining a friendly tone to welcome customers worldwide. Our intention was to design simple and direct communications for the brand, yet to remain moi nivak's neutral business module.