Brendel is all about creating good wine accessible to all, and part of that accessibility is showcased through the packaging. The simplicity of the design showcases the simplicity of the wine and the playful nature of the brand. The color palette of the label is inspired by the land of the vineyard, and the white space allows the label to feel simultaneously grounded and elevated.
Challenge: Introduce a new selection of varietal wines from Lawrence Wine Estates that sets it apart in the Napa Valley world of fine wines by making it accessible to everyone. To communicate a more casual tone for the brand in a category that screams elitism, Butchershop created a brand platform âPurveyors of Pure.â The idea captures the simplicity of the organic wine, and its roots in the soil of Napaâs farmland tradition, while also emphasizing the brandâs devotion to wine-making and delivering a quality product. Brand Strategy: Butchershop came up with the name for the new brand: Brendel, named for the founder Leon Brendel, who bought a small plot of land to make wine his way. They broke off from fine wine â to showcase Brendel as good wine. âBecause while fine wine brings some people together, good wine brings everyone together.â
